Family AI scam firewall
Before you trust it, HoldUp.
Give your whole family one simple way to check suspicious messages, links, and payment requests—and involve someone they trust when the answer is not clear.
Start free with 3 checks per month.
Our promise
Trust, not technical jargon.
A clear risk signal
A reason you can understand
A trusted human when needed
Thirty seconds can matter
One family habit. Three simple steps.
HoldUp is designed for the moment a message feels urgent and someone needs a clear next move.
Example check
Forwarded message
“Your account has been suspended. Verify now to avoid closure.”
HIGH RISK — DO NOT CLICK
The sender is creating urgency and the destination does not match the company it claims to represent.
Your trusted family contact has been notified.
- 01
Forward anything suspicious
Send HoldUp a screenshot, text, email, URL, social ad, invoice, or investment offer.
- 02
Get a plain-language answer
HoldUp flags warning signs and explains the risk without asking your family to understand domains, spoofing, or phishing.
- 03
Bring in someone they trust
When a check is uncertain, HoldUp alerts the designated family member for a second look.
Straightforward protection
Start small. Protect everyone.
Choose the level of visibility your family needs. No setup fee.
Free
Try the check-before-you-trust habit.
$0
- 3 checks each month
- Plain-language risk result
- Text, link, and screenshot checks
Family
Simple protection for the people you love.
$9.99/month
- Up to 8 family members
- Expanded monthly checks
- Trusted-family escalation
- Invite family in a few taps
Family Pro
More visibility for proactive families.
$19.99/month
- Everything in Family
- Family alerts
- Ongoing monitoring
- Shared family dashboard
Questions, answered
Know what HoldUp can—and cannot—do.
Protect someone you love
Make “Hold up” the family reflex.
Before anyone clicks, pays, invests, or shares information, give them one safe place to check.