Family scam protection
Before you send money, send it to HoldUp.
One calm, simple place for your family to check suspicious messages, links, and payment requests before anyone acts.
Start free with 3 checks per month.
Forward it.
We'll check it.
HIGH RISK
DO NOT CLICK
This appears to impersonate Amazon. The domain is not Amazon.com, and the message is creating urgency.
Nate has been notified.
Family is here.
A trusted person can take a second look.
Made for real moments
A pause can protect the people you love.
Clear
A simple signal when something looks risky.
Connected
A trusted family member when the answer is uncertain.
Calm
Plain language instead of security jargon.
One pause. One check.
A family habit for the moments that matter.
HoldUp keeps the next step clear when a message feels urgent, unexpected, or just not quite right.
A helpful answer, not another alarm
Forwarded message
“Your account has been suspended. Verify now to avoid closure.”
High risk — do not click
The message creates urgency and the destination does not match the company it claims to represent.
Your trusted family contact has been notified.
- 01
Send what feels off
Forward a screenshot, text, email, link, social ad, invoice, or investment offer to HoldUp.
- 02
Get a clear read
See warning signs explained in everyday language, without needing to understand phishing, spoofing, or unfamiliar domains.
- 03
Bring in family when needed
If a situation is not clear, HoldUp can notify the person your family has chosen to help review it.
Straightforward protection
Start small. Protect everyone.
Choose the level of family support that feels right. No setup fee.
Free
Try the check-before-you-trust habit.
$0
- 3 checks each month
- Plain-language risk result
- Text, link, and screenshot checks
Family
Simple protection for the people you love.
$9.99/month
- Up to 8 family members
- Expanded monthly checks
- Trusted-family escalation
- Invite family in a few taps
Family Pro
More visibility for proactive families.
$19.99/month
- Everything in Family
- Family alerts
- Ongoing monitoring
- Shared family dashboard
Questions, answered
Know what HoldUp can—and cannot—do.
Protect someone you love
Make “Hold up” the family reflex.
Before anyone clicks, pays, invests, or shares information, give them one trusted place to check.